Regardless of the industry, most organizations are becoming aware that their future resides in mobile devices. E-commerce, online banking, BYOD – all of these trends involve smartphones and tablets in some capacity, and will grow more dependent on them as they become staples of the modern citizen.
Because of that, decision-makers must begin thinking about mobile engagement through apps and other smartphone and tablet-related technology. They should consider the best way to reach their intended audience through the devices and how to maintain attention once they have it. This may appear easy, but findings from VentureBeat indicate otherwise: One in four apps is used once and never again, while the majority of apps in the Apple App Store have never been downloaded.
To address this problem, SecureKey commissioned its white paper, "Unlocking Value in Mobile: 5 Tips to consider." Many companies have created successful, widely used apps, and their achievements can provide guideposts for organizations considering the development of an app. For other mobile apps, lack of convenience reduced the utility for consumers, while others provided no value. They weren't designed with user-functionality in mind or didn't address concerns about security and authentication. As app development can be lengthy process with significant results, additional planning and steps should be taken to improve audience adoption.
SecureKey will discuss the paper and potential mobile solutions at greater length on Oct. 30 from noon to 12:45 p.m. EST. David Mahdi, director of product marketing at SecureKey will lead the discussion and provide greater detail into the five tips for improving mobile value.
Registration information is available below: