PSA to Utility Providers: Keep Customers by Getting Rid of Passwords!

The way of the paper bill is slowly going away, as conducting business online increasingly goes mainstream. Just think, as a consumer, you likely access at least one of your services online. And whether it’s to pay a bill, look for new deals, or simply check the status of your service, the authentication to these services has be simple, otherwise, consumers are turned off and their brand loyalty becomes uncertain.

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