Rethinking Identity in the 21st Century

We’ve been trying to crack the online identity management problem since modern computing started, but the industry has a history of repeating the same mistakes. Service providers are losing more of their customers’ credentials to online thieves than at any point in history. Customer interactions are slow, awkward and filled with mistrust. And it’s all happening because we’ve been thinking about identity the wrong way. Cars did not come from continued investment in horse husbandry. The industry needs a new approach.

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